Many years ago our first project for Zimmer was to develop a brand for their ‘Jointline’ theatre service. More than a decade later, after Zimmer merged with Biomet, we were asked to develop that brand and design a new folder for the latest incarnation of Jointline, TheatreCare.
The folder itself needs to be robust and be re-useable with different kits supplied by the client. It needs to have different pockets to provide flexibility for varying contents and clear instructions on what the hospitals are required to do. Zimmer Biomet’s branding needed to be a prominent reminder on the folder, showing who is providing the service, enforcing their market position.